Keyword research is the most important part of doing SEO. Once you’ve done proper keyword research for your website, it’s essential to use those keywords effectively. Let’s explore what to do after keyword research by outlining five essential points to ensure that your SEO process is successful and has a positive impact.
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5 Steps to Do After After Keyword Research
Step 1: Orgaizing the keyword list
After conducting keyword research, the first step you must take is to organize your list of keywords. Prioritize them based on important factors like keyword difficulty, search volume, and relevance to your business goals. Don’t overlook long-tail keywords immediately, as they often have lower keyword difficulty and smaller search volume.
This step is crucial for developing a coherent content marketing strategy. It helps identify which keywords are important to focus on and how to align them with your overall marketing objectives. Organizing a proper keyword list also helps avoid keyword cannibalization issues. It ensures that each page targets a unique and specific keyword, thereby maximizing the SEO potential of your website.
Step 2: Keyword Mapping
Keyword mapping involves aligning and assigning keywords to specific pages on your website. This step is crucial for search engine optimization because it helps search engines understand the relevance of your pages to specific search queries. Begin by categorizing your keyword lists into topics and content clusters that are relevant to the pages on your site where you’ve conducted keyword research.
This approach enhances the user experience and improves the SEO of your website by providing topic-focused content that matches user search intent. As a result, it automatically increases user engagement and the time spent on your website.
Step 3: Set up keyword Monitoring
Keyword monitoring is crucial for understanding your website’s performance. By utilizing tools, you can easily track how your keywords are performing in search engine results pages (SERPs). Setting up keyword monitoring in your SEO process is essential as it allows you to collect data before making any changes. Additionally, it helps your clients understand the full impact of SEO on their websites.
Keyword monitoring is crucial for understanding your website’s performance. By using tools, you can easily track how your keywords are performing in search engine results pages (SERPs). Setting up keyword monitoring in your SEO process is essential because it allows you to collect data before making any changes. Furthermore, it helps your clients comprehend the complete impact of SEO on their website.
Here are some of the top keyword tools:
- Google Keyword Planner (Free)
- SEMrush (Freemium)
- Ahrefs (Freemium)
- Moz (Freemium)
Step 4: Create new and unique content
After conducting keyword research for creating high quilty content:
- Utilize that information to write and create new content for your website.
- Develop high-quality, unique content that targets your researched keywords effectively.
- Ensure that the content is both relevant and engaging to your audience.
- Avoid black hat SEO practices that could lead to your site being deindexed or penalized by Google.
Always prioritize providing valuable content to your users while incorporating your keywords naturally. Creating new and unique content not only enhances your SEO process but also signals to Google that your site offers valuable resources. This can result in higher rankings, repeat visits, and increased user engagement.
Additionally, providing high-quality content increases the likelihood of receiving natural backlinks, further boosting your SEO efforts.
Step 5: Optimize your existing content
If you want to integrate your keyword research into your existing content, it means updating your old blogs and web pages. Add your new keyword lists where they make sense, not just in the content but also in high-value SEO places such as meta titles, meta descriptions, URLs, headings, alt text, and more. Ensure that your content is current, informative, and well-structured.
Optimizing your current blog not only improves the old content but also enhances the overall user experience. It ensures that the site remains an authoritative and credible source of information in your industry. Regularly updating content also signals to Google and other search engines that your site is active, relevant, and highly valuable.
Also read our recent article: How to Evaluate a Digital Marketing Agency
What is keyword research?
Keyword research stands as a cornerstone in SEO and digital marketing, forming the basis for crafting effective content and online strategies to connect with your target audience. It entails identifying the terms and phrases your audience uses when seeking products, services, or information related to your business. This not only reveals the precise words people type into search engines but also sheds light on their needs, questions, and interests—known as search intent.
Comprehending the keyword research process is vital for any successful SEO strategy. It enables tailoring your content to address the specific requirements of your audience, thus bolstering your website’s relevance, authority, and search visibility. Precise keyword research steers the optimization of website pages, blog posts, and social media content, ensuring they resonate with both user intent and search engine algorithms.
Conclusion: What to Do After Keyword Research?
Keyword research marks the beginning of your SEO process, and knowing what to do next is crucial. The steps outlined above are critical for leveraging the power of your research to optimize your site content and improve your search engine rankings in SERPs. Always keep in mind that SEO is an ongoing process in digital marketing and requires continuous adaptation to Google’s algorithms and efforts.
Incorporate keyword research best practices into your SEO strategy to maximize your results in the SEO process.